Website optimisation is the process of examining a website’s user experience and making changes to improve that experience.
The goal is to make sure your website is meeting its goals for conversion, engagement, and retention.
Website optimisation can be an ongoing process, but there are some benefits that come with it:
- Increased conversion rates: A well-optimised site will make it easier for visitors to find what they’re looking for and complete the action they came to perform on your site—meaning they’ll convert more often.
- Increased engagement: Visitors who have a great experience on your site will stick around longer and return more frequently. They’ll also tell their friends about their positive experience with you, which can help build brand awareness and increase traffic from referrals.
–Better user retention: When people have a good experience on your site, they’re more likely to come back again in the future—which means you’ll have less work trying to find new customers or clients and more time focusing on how best to serve those who already trust you with their business!
Not sure where to start with optimising your website? Schedule a call with us for a free website audit.