The Pitfalls of Starting a Web-Based Project

April 5, 2021
By: merce

When growing your business, your online presence is an incredibly important component.  It’s your portal to the world and in today’s modern landscape, it’s where you’ll engage with your customers.  As a result, it’s crucial that you get it right.  In fact, a Stanford study showed that 75% of people base their judgment of a business’ credibility on how the website looks.  You want to have unique and compelling digital experience that guides a potential customer on a journey and demonstrates why you deserve their business.

In building this site, there are a number of different ways you could do it. You could tackle it on your own, using platforms like Squarespace or Wix.  You could outsource the build entirely to an agency or to developers on freelance sites.  Or you could collaborate with us here at Merce Group.

Let’s look at the pros and cons of each option – to give you a sense of what might be best for you:

Building your website yourself.

There’s been a proliferation of website building platforms which offer you a theme and some basic customization and empower you to build the whole site yourself without using a developer.  These platforms are simple and intuitive, but they lack a lot of the unique custom functionality that can make your website stand out from the rest.  Even though you can drag and drop items to build a website, you do yourself a great disservice because you really don’t scratch the surface of what possible in terms of hosting, testing, and optimization.  You end up with a website that looks good, but it very clearly comes across as a pre-set theme and doesn’t have the wow factor that you might be looking for.  

The quality of what you’re going to be able to build as a beginner is severely limited.  In addition, you have to consider the opportunity cost of building it yourself.  Every second you spend trying to tweak your website is time that could be better spent working on the core competencies of your business.  This is especially true when you’re resolving issues that have cropped up because you built it yourself.  For any small business, time is money – and to spend that limited resource on something you’re not an expert on is often a mistake.

Working with a freelancer.

There are a number of freelancing sites such as Fiverr, Upwork, and others where you can work with a freelancer to get your website created.  It’s likely that you’ll be able to get something inexpensive delivered quickly, which is useful – but what you miss out on is a lack of support and structure.  These types of websites are typically commoditized, and you won’t get a great level of detail built into them.  In addition, if you have problems down the line – you don’t have the support you need to maintain the site.  In the end, you get what you pay for.  For such an important investment, you have to ask yourself whether you’re willing to settle for something like this.

Working with Merce Group.

There is another option here, and that’s what you get when you work with us here at Merce Group  When you work with us, not only will you get the high-quality website design and development, but we will ensure you get the most value for your investment.  As your success is our success we become partners, which means that you’ll be supported long after the website or app is delivered.  This long-term relationship means that your digital product will always be on the cutting-edge of design, functionality, and security – without breaking the bank.  Our solution is the perfect mix of attributes for any small business looking to take their digital presence to the next level.

If you’re looking to design a website, build an online store, or create a custom digital platform for your project, then look no further than us here at Merce Group.  We are ready to show you just powerful a seasoned web development firm can be.

Please do get in touch so we can learn more about your business and what you’re trying to achieve. We are passionate about helping small businesses revolutionize their digital presence and we cannot wait to work with you!

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